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Money Calling

To launch the new 910ml Castle Lite, we were asked to create a ritual-based piece of content that would educate people about its new innovative screw-cap. The production of a music video gave us the opportunity to cut multiple TV commercials from it, giving longevity to the campaign. With over 20 local fashion designers, Frank Casino and the audacious Nadia Nakai, we bolstered our cool credentials.

An Egg production, directed by Lebogang Rasethaba with Ogilvy Cape Town. Original Soundtrack created by Nadia Nakai, Frank Casino and Dellz.

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