At the core of this campaign, lies a simple insight. Great achievements often start out as a sketch on a page. Articulating this idea with the campaign line, “Thoughts become things”, the brand takes ownership of invention, originality and creativity. Building on a classic Moleskine innovation, we developed an online platform that would become the global hub for Lost & Found notebooks and Moleskine products. We announced the platform with a series of misplaced celebrity notebooks that when found, carried the actual reward.
