About:
Mark Haefele is an internationally awarded Creative Director specialising in Art Direction. He has worked in Cape Town, Johannesburg, New York and Dubai. With over 19 years of experience from LBi, WPP, Omnicom and independent agencies, Mark has serviced:
Sub-Saharan Africa:
Volkswagen Group (Audi, Volkswagen). Anheuser-Busch (Castle Lite, Hero), Diageo (Red Heart, Olmeca), The Coca-Cola Company, MTN, FirstRand (FNB, RMB), Liberty (Stanlib), Unilever (Baby Dove Global), Mondelēz International (Cadbury, Clorets Global), DSTV (M-Net, MK. Channel O), LVMH (Glenmorangie), ISUZU.
USA & EU:
Anheuser-Busch (Estrella Jalisco, Budweiser) Calvin Klein, Popeye’s Louisiana Chicken, HBO (Game of Thrones, TrueBlood), Moleskine, Puma, LVMH (Bvlgari). Rémy Cointreau (Mount Gay), Barbados Tourism, Coca-Cola.
Middle East & UAE:
Adidas, IKEA, ALDO, JTI (Aspen, Winston, Nakhla), HSBC, ADNOC, Ahmed Seddiqi & Sons, Network International, Coca-Cola, Coke Zero, Krispy Kreme, Carlsberg Group, Haleon (Panadol).
Mark’s has been fortunate enough to be awarded over 40 awards, including two yellow pencils from D&AD. This international recognition reflects his dedication to pushing creative boundaries and delivering innovative, multi-channel solutions. For Mark, the true joy of his craft lies in his ability to weave ideas seamlessly across platforms, creating cohesive and impactful brand stories.
Agency Experience:
MetropolitanRepublic Group WPP - Johannesburg, SA
MetropolitanRepublic Group WPP - Cape Town, SA
Ogilvy & Mather SA WPP - Johannesburg, SA
Syrup LBi - New York City, USA
HelloComputer - Cape Town, SA
Ogilvy & Mather SA WPP - Cape Town, SA
GUT - Miami, USA (Freelance)
TBWA\GRID Omnicom Group - Johannesburg, SA
Saatchi & Saatchi Publicis Group - Cape Town, SA (Freelance)
TBWA\GRID Omnicom Group - Cape Town, SA
GREY Group WPP - Dubai, UAE
AKQA MENA WPP - Dubai, UAE
INDG/GRIP - Netherlands, EU (Freelance)
Education:
AAA. BA Degree Creative Brand Communications
IAA. Marketing Communications Diploma
Upskill:
Domestika - Chermayeff & Geismar & Haviv Logo Design
VoiceWorks - Executive Program
Awards:
Creative Circle 3rd Place - Brand Identity & Collateral Design Nov/Dec 2023
1 x Afrima 5 Best African Video for 2018 Nominee
1 x Assegai Craft / Leader (Art Direction) 2018
1 x Apex Category: Launch - Silver 2018
1 x Shots Magazine Published Online 2018
1 x Ad of the Year 2017 (4th)
1 x International Audi Communication Awards Gold 2017
1 x Assegai Craft / Silver (Most Effective Use of Content) 2017
1 x Ad of the Week 2017
1 x Shots Magazine Published Online 2017
Creative Circle 2nd Place - Digital & Interactive May / June 2016
1 x Best of Ogilvy Worldwide 2016
1 x Loerie Bronze / Digital Integrated 2016
1 x Loerie Craft Certificate / Sound Design (SayThankYou) 2016
1 x Shots Magazine Published Online 2016
1 x Silver Ad of the Month July 2016
1 x Golden Circle - Creative Bravery 2016
1 x Bronze MADC - The Exit Films Award for Best Editing 2012
1 x D&AD Yellow Pencil / Television & Cinema Communications 2012
1 x D&AD Yellow Pencil / Multi Platform Branding 2012
1 x Bronze One Show Pencil / Broadcast Design 2012
1 x Bronze One Show Pencil / Branded Entertainment 2012
1 x Loerie Gold / On-Air branding / Promotion 2012
2 x Loerie Silver / Digital Mixed Media 2012
1 x Loerie Bronze / Integrated Campaign 2012
1 x Pendoring Prestige / Best in house 2012
4 x Pendoring Gold / Digital / Mixed Media / Integration 2012
1 x Pendoring Silver / Activation 2012
1 x Best of Ogilvy Worldwide 2012
1 x Loerie Gold / PR Campaign 2011
1 x Loerie Gold / Earned Media Campaign 2011
1 x Loerie Bronze / Digital Campaign 2009
1 x Ad of the week 2008
1 x Lurzer’s International Archive Publication 2006
1 x In-Book / Newsprint 2006
1 x Lurzer’s International Archive Publication 2006
1 x In-Book / Print 2006
1 x Loerie Gold / Newsprint 2006
1 x Eagle Bronze / Newsprint 2006