About:
Mark Haefele is an internationally awarded Creative Director specialising in Art Direction. He has worked in Cape Town, Johannesburg, New York and now holds a remote position in Dubai, from the Cape. With over 18 years of experience from various LBi, WPP, Omnicom and independent agencies, Mark has serviced:
Sub-Saharan Africa:
Volkswagen Group (Audi, Volkswagen). Anheuser-Busch (Castle Lite, Hero), Diageo (Red Heart, Olmeca), The Coca-Cola Company (Full stable excluding Coca-Cola, Appletiser Global). MTN, FirstRand (FNB, RMB), Liberty (Stanlib), Unilever (Baby Dove Global), Mondelēz International (Cadbury, Clorets Global), DSTV (M-Net, MK. Channel O), LVMH (Glenmorangie).
USA & EU:
Anheuser-Busch (Estrella Jalisco, Budweiser) Calvin Klein, Popeye’s Louisiana Chicken, HBO (Game of Thrones, TrueBlood), Moleskine, Puma, LVMH (Bvlgari). Rémy Cointreau (Mount Gay), Barbados Tourism.
Middle East & UAE:
Adidas, IKEA, ALDO, JTI (Aspen, Winston, Nakhla), HSBC, ADNOC, Ahmed Seddiqi & Sons, Network International, Coca-Cola, Coke Zero, Krispy Kreme, Carlsberg Group, Haleon (Panadol).
Mark’s has been fortunate enough to be awarded over 40 awards, including two yellow pencils from D&AD. This international recognition reflects his dedication to pushing creative boundaries and delivering innovative, multi-channel solutions. For Mark, the true joy of his craft lies in his ability to weave ideas seamlessly across platforms, creating cohesive and impactful brand stories.
Agency Experience:
MetropolitanRepublic Group WPP - Johannesburg, SA
MetropolitanRepublic Group WPP - Cape Town, SA
Ogilvy & Mather SA WPP - Johannesburg, SA
Syrup LBi - New York City, USA
HelloComputer - Cape Town, SA
Ogilvy & Mather SA WPP - Cape Town, SA
GUT - Miami, USA
TBWA\GRID Omnicom Group - Johannesburg, SA
Saatchi & Saatchi Publicis Group - Cape Town, SA
TBWA\GRID Omnicom Group - Cape Town, SA
GREY Group WPP - Dubai, UAE
AKQA MENA WPP - Dubai, UAE
Education:
AAA. BA Degree Creative Brand Communications
IAA. Marketing Communications Diploma
Upskill:
Domestika - Chermayeff & Geismar & Haviv Logo Design
VoiceWorks - Executive Program
Awards:
Creative Circle 3rd Place - Brand Identity & Collateral Design Nov/Dec 2023
1 x Afrima 5 Best African Video for 2018 Nominee
1 x Assegai Craft / Leader (Art Direction) 2018
1 x Apex Category: Launch - Silver 2018
1 x Shots Magazine Published Online 2018
1 x Ad of the Year 2017 (4th)
1 x International Audi Communication Awards Gold 2017
1 x Assegai Craft / Silver (Most Effective Use of Content) 2017
1 x Ad of the Week 2017
1 x Shots Magazine Published Online 2017
Creative Circle 2nd Place - Digital & Interactive May / June 2016
1 x Best of Ogilvy Worldwide 2016
1 x Loerie Bronze / Digital Integrated 2016
1 x Loerie Craft Certificate / Sound Design (SayThankYou) 2016
1 x Shots Magazine Published Online 2016
1 x Silver Ad of the Month July 2016
1 x Golden Circle - Creative Bravery 2016
1 x Bronze MADC - The Exit Films Award for Best Editing 2012
1 x D&AD Yellow Pencil / Television & Cinema Communications 2012
1 x D&AD Yellow Pencil / Multi Platform Branding 2012
1 x Bronze One Show Pencil / Broadcast Design 2012
1 x Bronze One Show Pencil / Branded Entertainment 2012
1 x Loerie Gold / On-Air branding / Promotion 2012
2 x Loerie Silver / Digital Mixed Media 2012
1 x Loerie Bronze / Integrated Campaign 2012
1 x Pendoring Prestige / Best in house 2012
4 x Pendoring Gold / Digital / Mixed Media / Integration 2012
1 x Pendoring Silver / Activation 2012
1 x Best of Ogilvy Worldwide 2012
1 x Loerie Gold / PR Campaign 2011
1 x Loerie Gold / Earned Media Campaign 2011
1 x Loerie Bronze / Digital Campaign 2009
1 x Ad of the week 2008
1 x Lurzer’s International Archive Publication 2006
1 x In-Book / Newsprint 2006
1 x Lurzer’s International Archive Publication 2006
1 x In-Book / Print 2006
1 x Loerie Gold / Newsprint 2006
1 x Eagle Bronze / Newsprint 2006