To reinforce Castle Lite’s freezing cold -2.5 degree lagering property, we used sounds and samples recorded from ice to create Ziyabanda. An innovative hip-hop track that mixed the genre's best local and international influences. We then launched a music video showing how the track was made. To amplify this, we took the song we made out of ice, and turned it into a record made of ice.
An Arcade production, directed by Lebogang Rasethaba with Ogilvy Cape Town. Original Soundtrack created by Simon Ringrose at Say Thank You.